FACTS ABOUT LOTTERY CUSTOMERS
 

Did you know that Lottery customers' gross profit per visit is 30 percent greater than nonlottery customers?*

Here's why:

• 95 percent of Lottery customers pick up other items when they shop.

• Lottery customers make 25 percent more store visits than nonlottery customers.*
  
• 25 percent of convenience store customers say lottery is important to their choice of shopping destination.*
  
• Frequent lottery players are more likely to visit convenience stores than nonplayers.
  
• Fiscal year 2007 lottery spending in Louisiana was $82.16 per capita.
  
  

* Source: National Association of Convenience Store study, 1997.