FACTS ABOUT LOTTERY CUSTOMERS
Did you know that Lottery customers' gross profit per visit is 30 percent greater than nonlottery customers?*
Lottery customers make 25 percent more store visits than nonlottery customers.*
25 percent of convenience store customers say lottery is important to their choice of shopping destination.*
Frequent lottery players are more likely to visit convenience stores than nonplayers.
Fiscal year 2007 lottery spending in Louisiana was $82.16 per capita.
* Source: National Association of Convenience Store study, 1997.