RETAILER BENEFITS

Lottery customers' gross profit per visit is 30 percent greater than nonlottery customers. That's because 95 percent of Lottery customers pick up other items when they shop and make more store visits than nonlottery customers. Source: National Association of Convenience Store study, 1997.


Earn Additional Income

Offering Lottery products helps your business appeal to a very loyal customer segment that keeps coming back, adds fun and excitement to your store and most importantly, boosts your bottom line.

Commissions.  Retailers earn 5 percent commission on every ticket sale.

Selling Bonus. Retailers also get to share in their customers' good fortune by receiving a bonus for selling jackpot-winning tickets. Bonuses typically equal 1 percent of the prize, with the exception of Powerball and Mega Millions jackpots, as follows:

• Lotto jackpots (1 percent of prize)
• Easy 5 jackpots (1 percent of prize)
• Powerball's match-5 prize (1 percent of prize, including Power Play or $2,000 - $10,000)
• Powerball jackpots (minimum of $25,000 or 1 percent of Louisiana's contribution to the jackpot prize pool)
• Mega Millions match-5 prize (1 percent of prize, including Megaplier or $2,500 - $10,000)
• Mega Millions jackpots (minimum of $25,000 or 1 percent of Louisiana's contribution to the jackpot prize pool)

Cashing Incentives. Retailers are encouraged to cash customers' winning tickets of up to $600. This encourages repeat customer visits and spending, while earning retailers up to a 2 percent incentive.

Sales Contests & Promotions. Throughout the year, the Lottery offers retailers the chance to earn extra commission, sales incentives or fun trips and merchandise through special sales promotions and contests.

Sales & Promotional Support

Dedicated Customer Service. Retailers receive ongoing sales support, including in-store visits by an assigned Customer Service Representative and toll-free order fulfillment from a Tel-Sell Representative.

Flexible Cash Flow. Retailers have the option to be billed for ticket packs only after a significant portion have sold, to reduce or eliminate any cash flow crunches.  Plus, retailers never pay for products that don't sell.

Simple Accounting Tools. Retailers receive daily reports concerning their sales and weekly reports concerning commissions earned so product accounting and tracking is a breeze.

FREE Equipment & Training. Equipment necessary to sell Lottery products is provided and serviced FREE of charge with 24-hour support. In addition, employees are trained on equipment usage, Lottery products and sales techniques. Retailers are charged a $20 weekly fee to defray telecommunication line costs.

Point-of-Sale Program. Retailers receive an assortment of FREE point-of-sale materials to announce new games and promote their Lottery affiliation. Items include posters, to menu boards and exterior signage, which are available based on the retailer's traffic and sales volume.

On-site Promotions. The Lottery helps retailers generate store traffic and sales with in-store promotions such as second-chance drawings and free gifts with purchases.

Media Support. In addition to player promotions, the Lottery aggressively supports its products with statewide advertising campaigns.

Retailers also receive a bimonthly retailer newsletter and will soon have online, password-protected access to their Lottery sales and account information.