Louisiana Lottery a Superstar at 2013 ESSENCE Festival
The Lottery celebrated the Fourth of July with a record-breaking crowd at the 2013 ESSENCE FestivalTM Presented by Coca-Cola. Over 500,000 people attended this year's festival, which was the largest crowd in the festival's 19-year history.
During the event fans got in on the action by visiting the Lottery's booth in the ESSENCE® Marketplace & Art Expo July 5-7 at the New Orleans Convention Center. Players who purchased at least $5 worth of Lottery tickets received free Lottery goodies!
In June, Facebook fans were invited to enter the Lottery's ESSENCE Festival Stars & Stripes Challenge for a chance to win two tickets to see music artists Beyonce, TGT and Janelle Monae Sunday, July 7 at the 2013 ESSENCE FestivalTM Presented by Coca-Cola in New Orleans. Entrants were asked three trivia questions about the Lottery. Those who answered correctly were entered into a drawing to win the tickets. Mandy Sam of Lake Charles was selected as the winner on June 18. Sam said she and her guest Alicia Allison had a wonderful time.
Lottery Twitter followers attending the festival also got a chance to take home a surprise when they tweeted @lalottery their picture with Lottery President Rose Hudson in the Powerball costume on Saturday!
Mandy Sam (left) was the winner of our Stars and Stripes Facebook Challenge. She and her guest, Alicia Allison, raved about their ESSENCE experience.
Lottery President Rose Hudson (left) and Facebook fan Shatonda Martin during the festival. Lottery fans were encouraged to send us photos from ESSENCE Festival.
The Lottery was excited to get a visit from Gina Brown. Brown is the voice behind the Lottery's Reason to Smile commercial and was also an ESSENCE performer this year.
President Rose Hudson (right) entertained the crowd dressed as the Powerball. Here she is with Natassija Kirlew who won $100 on a Monopoly scratch-off.
Players line up at the Lottery Booth at ESSENCE Festival.
Players scratch their Lottery tickets and hope for a big win.